In a completely legal and fine way involving sponsorships. That’s all…

SteelSeries, a market leader in professional gaming gear, owned and operated by Soft Trading, today announced new sponsorships of the Swedish E-Sport Association and the Swedish National League.

As part of the new sponsorship SteelSeries will provide the SNL with prizes, including the professional gaming mouse pads SteelPad 5L and the professional gaming headset SteelSound 5H USB. The sponsored prizes will be used for league competitions as well as competitions on the SNL site.

“With the sponsorship from Steel Series we are capable to have several competitions with great product prizes that our members and players truly will appreciate in combination with prize money, which definitely puts E-Sport in Sweden to another level.” said Daniel Abdiu, President of Swedish E-Sport Association.

“We have been looking to get involved with more activities in Sweden, as we believe that Sweden is one of the leading countries in the development of eSports,” Said Danny N. Ramkvist, Gaming Marketing Manager for SteelSeries. “I am glad that we have found a partner who shares our interest in the general growth of the gaming community.”