Atari has launched a new contest for the Test Drive Unlimited game this week: Design a car for the game and get $2500 for your troubles!

Atari opens the online polls this weekend for its “Want To Be A Car Designer?” contest. The contest invited all novice designers to create an image of their dream concept car. The winner will have their design driving alongside cars such as the Lamborghini, Ferrari and Aston Martin as a fully functioning 3D vehicle within Test Drive Unlimited. The winner will also receive a financial reward of $2,500.

To vote, log on to http://www.atari.com/tdu-contest/. The voting period begins at 12:00:01 am EST July 1, 2006 and ends at 11:59:59 PM EST July 10, 2006. The winner will be the person whose Entry receives the greatest number of valid votes from the public and who satisfies all of the rules.

Test Drive Unlimited is the ultimate lifestyle and automotive gaming experience packed with the world’s most luxurious vehicles, more than 1000 miles of diverse photo-realistic Hawaiian terrain, a challenging single player game and a host of online options with M.O.O.R.: Massively Open Online Racing, which enables gamers to interact with thousands simultaneously. The game offers more than 100 licensed vehicles – cars AND bikes – from exclusive manufacturers that are fully customizable with unrivalled interior and exterior details and functions. Test Drive Unlimited* will be available in September 2006 for the Xbox 360™ video game and entertainment system from Microsoft.