#1 Rated Basketball Simulation Game Series To Retail At $29.99 on Xbox video game and entertainment system and PlayStation 2 computer entertainment system and $59.99 for the Xbox 360 video game and entertainment system.

NBA 2K7, the latest in the top-rated* NBA simulation video game series, has gone gold and is set to hit retail shelves on September 26th. NBA 2K7 introduces new standard setting features like Signature Style, improved Shot Stick control, enhanced arena atmosphere, online fantasy leagues, and much more.

"I’m very excited and proud of our finest basketball video game title to date," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "NBA 2K7 truly delivers the next generation features in both graphics and gameplay that sports gamers have been wanting for years. I’m really pleased with the hard work and creative thinking our development team has put into this title."

NBA 2K7 showcases the movement of every single NBA player with the introduction of Signature Style that features over 300 unique animations in jumpshots, dunks, dribbles, and passes. Athletes not only look and move exactly like their real-life counterparts, but will display the same tendencies and behaviors during a game. Improved arena atmosphere includes enhanced lighting and full 3D crowds with their own behavior, and over 30 new gameplay cameras bring the game to life like never before.

NBA 2K7 delivers a wealth of comprehensive gameplay modes including 24/7: NEXT, a new entertaining Streetball story mode with new basketball challenges, a brand new Create Player system, and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

The integration of music in NBA 2K7 is without peer as the soundtrack, produced by highly acclaimed music producer Dan The Automator, features artists like Mos Def, Fabolous, Hieroglyphics, Tribe Called Quest and many more.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, online tournaments, and new online fantasy drafted leagues, 2K Sports continues to lead the online gaming revolution.

NBA 2K7 features four-time NBA World Champion and twelve-time NBA All-Star Shaquille O’Neal on the cover and the engrossing commentary of Kevin Harlan and Kenny Smith.

NBA 2K7 for the Xbox 360 and Xbox video game and entertainment systems from Microsoft and the PlayStation 2 computer entertainment system ships to retailers on September 25th. NBA 2K7 for the PlayStation3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com