So. Yeah. Halo 3 is coming out. And there’s marketing work to be done. Weirdly, that involves sponsoring a car…

Target, Microsoft and Chip Ganassi Racing with Felix Sabates (CGRFS) announced today that the No. 40 car will feature an exclusive "Halo 3"-themed paint scheme during the Dover 400 Nextel Cup Series race at Dover International Speedway on Sunday, Sept. 23. As fans throughout the world line up for the blockbuster Xbox 360 title, CGRFS driver David Stremme will showcase a distinctly designed paint scheme in advance of the game’s much anticipated release on Tuesday, Sept. 25.

"I’m honored and excited to be running the ‘Halo 3’ car at Dover and can’t wait to show off this awesome paint scheme," said Stremme. "It’s going to be a special experience when the car rolls off the truck for the first time at Dover – as a Halo fan, I’m thrilled."

In addition to the special paint scheme in the Nextel Cup race on Sunday, Target and Microsoft are giving select drivers the chance to play "Halo 3," one of the most anticipated video games of all time, before it releases to the public.

"Target is proud to partner with Microsoft to bring some ‘Halo 3’ excitement to Dover race fans before the much anticipated release date," said Target Senior Buyer, Troy Peterson. "We expect this to be one of our largest gaming releases ever."