Developer Diary for The Sims 3 from Electronic Arts featuring an in-depth look at the all-new Create-A-Sim, the video walks viewers through some of the numerous customization options for physical appearance and personality, while also revealing a quick glimpse of the type of open neighborhood environment where Sims will be able to freely roam. Slated to launch in late February 2009, The Sims 3 contains all of the devious, light-hearted and unpredictable hilarity characteristic of the beloved franchise in an open-ended environment where the possibilities are limitless!