The words “Gun Club” conjure up images of men in tweed shooting at pheasants on a Yorkshire moor, sipping Pimms. Your mental picture of the Gun Club may differ, as does EA’s, where they are making it a place for people to earn unlocks in various EA games involving shooting, such as BF: Bad Company 2 or Medal of Honor. Bad Company 2 players will have early access to the Medal of Honor beta.

More after the jump.

Electronic Arts Inc. (NASDAQ: ERTS) today announced the ‘Gun Club’, an affinity program that rewards gamers for doing what they love best – enjoying their favorite games. ‘Gun Club’ members will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams. The ‘Gun Club’ brings together some of the world’s biggest and best games, including Battlefield: Bad Company^TM 2, Medal of Honor^TM and a brand new paid digital expansion pack for Battlefield: Bad Company 2 set in Vietnam. Additional games will follow, including offers from Battlefield Heroes^TM and Dead Space^TM 2, among other titles.

Starting today, Battlefield: Bad Company 2 VIPs become eligible to redeem Medal of Honor rewards*, including early access to the Medal of Honor beta as well as early access to a Medal of Honor weapon unlock in the retail version of the game — the M24 Sniper Rifle. Using their existing EA profile as their Gun Club membership profile, gamers will access content that just might give them an edge in battle. Players can check out the awards they qualify for at http://www.gunclub.ea.com.

“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans,” says Jeff Karp, Senior VP of Marketing at EA. “Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor – two of the hottest titles coming out this year… and this is just the beginning.”

For more information on the ‘Gun Club’ please go to http://www.gunclub.ea.com.