Today sees the launch of new Texas-based video games publisher: 7sixty. Formed to meet the demands of today’s consumers for high quality and innovative titles, 7sixty is working with talented developers to provide players with unique and enjoyable experiences on a range of formats, including consoles, home computers, smart phones and tablets. Each title will have a clear digital road-map that aims to expand their longevity, consumer reach and community interaction.
7sixty’s first title is the eagerly anticipated third instalment of the hugely popular Stronghold series, developed by Firefly Studios. The franchise has sold more than five million copies to date and Stronghold 3 builds upon the phenomenal success of its predecessors with a host of gameplay enhancements that will excite the existing fan base and ensure it appeals to new audiences as well.
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“We feel Stronghold 3 is the perfect example of our new publishing spirit,” said Jeff Hutchinson, VP interactive entertainment, 7sixty. “It will have an incredibly strong presence on the shop shelf, alongside partnerships with leading digital distributors and plenty of high quality downloadable content.
“Attitudes to games are changing as gaming becomes part of today’s entertainment lifestyle,” added Jeff. “We want to ensure we move with the times so we’re meeting the needs of the consumer by offering excellent digital content, as well as boxed product.”
Leslie House, VP of publishing, added: “We want to work with independent developers on a long-term basis to expand their titles into successful franchises and we’re already close to signing some extremely exciting products to join Stronghold 3 in our line-up for this year.”
For more information on 7sixty, head to www.7sixty.com and follow @7sixtygames on Twitter to be the first to know about new game announcements. An affiliate of SouthPeak Interactive Corporation – who will also act as the publisher’s distributor at retail – 7sixty is based in Grapevine, Texas and has an office in Leicester, UK.
