Brisk Iced Tea joins forces with Star Wars: Episode I The Phantom Menace to launch, Brisksaber, a mobile game application that brings the iconic Star Wars lightsaber battles to smartphones.
Brisk Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3-D theatrical release of Star Wars: Episode I The Phantom Menace.
“At Brisk, we’re always looking to be innovative and work with artists in creative ways, whether they are emerging talent or seasoned pros, like those at Lucasfilm,” says Lourdes Seminario, Marketing Director, Pepsi-Lipton Partnership. “Collaborating with Star Wars and focusing on the infamous battle between the iconic characters has allowed us to engage with fans in an edgy way that matches the Brisk brand.”
“We are excited that Brisk is partnering with us to spread the excitement about Star Wars®: Episode I on the big screen in spectacular 3-D,” says Kayleen Walters, Senior Director, Marketing, Lucasfilm. “The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars – staying true to classic, fan-favourite characters while giving them a fun twist.”
Yoda. Maul. The Ultimate Brawl.
The creative bread and butter for the campaign comes in the form of a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time. It’s a bold take on an improbable fight which could only happen in the universe of Brisk, delivered through the next generation stop-motion animation the brand revitalized last year. Yoda and Darth Maul will join the likes of these and other famous personalities previously tapped by Brisk to deliver its bold messaging. The spot, created by Mekanism, airs on January 23, 2012, and will be featured in movie theatres and online. The promotion will be brought to life at retail with in-store POS, social media integration and interactive TV.
Brisk Brings Lightsaber Battles to Smartphones
The saga begins today in Canada as the Brisk mobile game application, Brisksaber, brings the iconic Star Wars lightsaber battles to smartphones.
“Gaming represents a big part of who our Brisk fans truly are and we wanted to reward their loyalty to Brisk and their love of Star Wars by unveiling an authentic mobile app with inventive content through our Star Wars partnership,” says Seminario who also notes that the brand will also support the application with a dedicated 15-second TV spot.”
The game features a blend of 2-D and 3-D elements and invites players to choose their side—The Light Side or The Dark Side—then their mode—Time Trial or Survival—before they battle foes that vary depending on the allegiance they have chosen. Players can opt to share their scores on Facebook and Twitter and top scoring players, who have chosen to opt in to OpenFeint, will be shown on a leaderboard on Facebook.com/BriskCanada. Brisksaber can be downloaded for free at Brisksaber.ca, or via Facebook.com/BriskCanada beginning January 23, 2012.
New Product Packaging and Sizing Goes to the Dark Side
Darth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Iced Tea 591mL & 1L bottles for a limited time only. Special Packaging (Darth Maul) is available until March 31, 2012 or while quantities last; however, the app will be available to download until July 31, 2012.
Brisk Iced Tea Darth Maul bottles will be available until March 31, 2012 or while quantities last, and it will join forces with the current Brisk flavour portfolio—Brisk Tea–Lemonade Fusion, No Cal Lemon Iced Tea, Lemonade and Fruit Punch. Also joining the line-up is the new Brisk Strawberry Melon 1L bottle.
Ultimate Star Wars Fan Opportunity
Visit the Facebook.com/BriskCanada page for details on how fans can enter for a chance to win a weekend away at the Star Wars convention in Florida.
For more information about Brisk Iced Tea, fans can visit brisksaber.ca.
