Take Just Dance, a pop-culture phenomenon played by fans all over the world, combine youthful, hair authority Garnier Fructis and you have a next-level integration and modern day marriage of dance and style. Today, Ubisoft Canada and Garnier Fructis embark on a novel collaboration with Just Dance 2014, the latest edition of the world’s No. 1 dance game franchise due out today, October 8th. This interactive and first partnership of its kind, will creatively reach across multiple platforms featuring in game integration, retail presence and digital initiatives.

Consumers in Canada picking up Just Dance 2014 for Wii, WiiU and XBOX 360 will get the opportunity to experience the Garnier Fructis stamp of “style” through an unlockable Just Dance track. Players can now play an additional song featuring the hottest choreography, hitting the right dance moves which will allow them to further customize their game profile while ‘’grooving’’ to Billboards’ latest sensation pop duo, Capital Cities’ “Safe and Sound”.

Just Dance 2014 Canada Garnier Fructis “Safe and Sound” Screenshots

The collaboration is a first for both brands and one that shows complete congruity to their shared values of music, style and enjoyment. Both Ubisoft and Garnier Fructis aim to reach and excite the Teen demographic, a creative generation stimulated by self-expression. Music, dance and style are foundational to their lives, helping them share, discover, and express themselves.

As players get their hands on the game, they will discover the Garnier Fructis bonus track via an insert present in all Just Dance 2014 boxes. As they unlock the track, by visiting www.fructis.ca, they will have the chance to play/dance with their friends on Garnier Fructis’ exclusive map, which features:

● Billboard ranking ‘’Safe and Sound’’ by artist Capital Cities
● Dynamic choreography
● Five fashionable Dance Coaches, each with a different Garnier Fructis hair style, inspired by the latest trends

“At Garnier Fructis, our team is inspired by ground-breaking ideas and partnerships that are unique and exciting,” said Alex Allard, E-Marketing & E-business Manager, at Garnier Canada. “Working with Just Dance, an iconic pop culture brand, brings to light the youthful spirit of Garnier Fructis and allows us to excel in propelling forward a multifaceted and unique collaboration in store, online and most importantly in game.”
“We’re happy to partner with Garnier Fructis, a dynamic and strong brand dedicated to innovate and offer exclusive, original content to Canadians. This partnership was developed from our common willingness to bring fun and enjoyment to our consumers while celebrating the music and dance,” said Lucile Bousquet, Senior Director, Marketing and Communications, Ubisoft Entertainment – Canada.

This will be a trailblazing digital and consumer program for the Garnier Fructis brand in the months to come. Future activities include a private concert in November with “Capital Cities” in Toronto to celebrate the brands’ partnership and Ubisoft’s ‘POPTIMISM’ platform.