Today, a larger-than-life Xbox One appeared in downtown Vancouver to kick off the national celebration of the Xbox One launch. By coming together, the Canadian Xbox Live community can power on and unlock incredible one-of-a-kind experiences and rewards by pledging their gamertags to the project known as One Source. Every gamertag pledged will contribute to unlocking these experiences – starting this week in Vancouver.

“Xbox One is the biggest launch in Xbox history,” said Greg Barber, Vice-President, Consumer Channels Group, Microsoft Canada. “Xbox One offers the best exclusive games, the best multiplayer experience and service and great entertainment – and we are thrilled to be able to celebrate with our community.”

Canadian Xbox fans can pledge with their gamertag to One Source in three ways: either in person at the console, through the Xbox Live Dashboard, or online at xbox.ca/onesource. Fans that take part early will have more chances to win great prizes, and as community support grows, fans will continue to unlock unique, immersive experiences, that can only be provided by Xbox.

“With One Source, we are celebrating the launch with our fans in an unprecedented way,” explained Craig Flannagan, Director of Marketing, Xbox, Microsoft Canada. “We are giving the power to our fans to unlock incredible experiences.”

To learn more about One Source or to pledge with your gamertag, visit the Xbox Live Dashboard or http://www.xbox.com/en-ca/onesource.

Xbox One* arrives in stores on November 22. The Xbox One retails for $499, which includes the console, an Xbox One controller, the Kinect sensor for Xbox One and Xbox One Chat Headset.

*Advanced TV hardware required. Games and media content sold separately. Initial set-up and some games and features require broadband Internet; ISP fees apply. Some features require Xbox Live Gold membership; additional fees and/or requirements.