5TH Cell, a leading independent developer and creators of Run Roo Run and the Scribblenauts and Drawn to Life franchises, has released Hybrid exclusively on Xbox 360 video game and entertainment system from Microsoft (via Xbox LIVE Arcade) today for 1200 Microsoft Points. Hybrid, an official selection of Microsoft’s Summer of Arcade, is a tactical 3rd-person multiplayer shooter that pits players against one another in fast-paced 3-vs-3 air and ground combat matches across a massive online world war.

“We’re excited to finally release Hybrid, 5TH Cell’s latest game, which continues its tradition of injecting new, innovative gameplay into the industry.” said Jeremiah Slaczka, Creative Director of the project. “Hybrid brings a unique twist to the shooter genre merging fast-paced gameplay with a persistent online world war where every battle matters.”

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Sony Online Entertainment (SOE) today released the latest episode of their PlanetSide 2 ‘Command Center’ video series. The second episode features Creative Director Matt Higby and Senior Art Director Tramell Isaac who provide intel on the latest and greatest happenings of PlanetSide 2 including the recent community event, the start of Beta and tech testing, as well as additional details on the light assault class.

httpv://www.youtube.com/watch?v=DA0dfEwwCac&feature=youtu.be

Transformers: Fall of Cybertron was recently at Botcon in Dallas and Activision has a behind-the-scenes video from the event.

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Square Enix Co. Ltd. today announced that FINAL FANTASY III will debut with the new OUYA game console at its launch, which is currently expected for March 2013. Square Enix is also considering other titles for OUYA.

The OUYA game console is Android-based hardware intended to be played on televisions with game controllers. The OUYA version of FINAL FANTASY III will have, for the first time, a free-to-try demo version of the game, as well as renewed controller support.

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The full, legendary Transformers: Fall of Cybertron saga begins on August 21st when the game hits retail stores…but before that, we want to let you know about our downloadable demo available now on Xbox LIVE Marketplace and PlayStation Network.

This feature-packed demo gives fans the opportunity to sample both single AND multi-player modes in Transformers: Fall of Cybertron. Gamers can experience the explosive first mission as Bumblebee desperately battles to save the Autobot starship under heavy attack from Megatron and the Decepticons. Players will also get to take control of Vortex in a non-linear assault mission, changing from chopper-to-jet-to-robot however they please while engaging in blistering firefights on the ground and in the air. As if that wasn’t enough, the Transformers: Fall of Cybertron demo also allows fans to get a taste of the game’s robust Transformers character customizer, and take their newly created bots straight into Team Deathmatch and Conquest online multiplayer modes.

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Today, 5TH Cell has released a new gameplay trailer focusing on the persistent elements for Hybrid in anticipation of its release on exclusive on Xbox Live Arcade on August 8th.

The trailer focuses on the massive persistent world war taking place between the Variant and Paladin factions in Hybrid. With every battle won and lost the results will impact the season at hand and give gamers a unique experience never before seen in a 3rd person shooter. Hybrid turns the world of third person shooters on its head with unique movement, cover mechanics and gravity-defying and 3-on-3 gameplay.

Hybrid is set to provide hundreds of hours of fast-paced combat when it launches next week on August 8th.

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If you’ve played Suda51’s games before, such as No More Heroes or Shadows of the Damned, you probably know what you’re getting into as you fire up their latest disc, Lollipop Chainsaw. For those who haven’t, it helps to know that you shouldn’t expect something that takes itself seriously… at all. Whether that’s a good or bad thing comes down to your taste most likely, making a definitive recommendation one way or another somewhat difficult. It’s even debatable whether this will appeal to fans of Suda51, but at the very least this title is not horribly broken and has had good attention put into it.

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Microsoft and 343 Industries has released a new Accolades trailer for Halo 4. There is even a sneak peak of John 117 with a squad of Spartans.

Gears of War has been one of the biggest new franchises to come out on the Xbox 360 this generation. It’s only natural for other companies to want to cash in on the success that Epic has reaped from the success the last three games has had. There’s nothing wrong with making a similar game to something that already exists as long as you do a good job and add something that hasn’t been seen before in to the mix. Sadly more often than not the game is just a bad rehash of what’s been done adding nothing and doing the formula half-ass. Now Inversion, the game that we’re look at today is unashamedly a Gears of War “inspired” game and I use inspired quite strongly. The question lies whether Inversion does it well or is it a bad knock off?

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The Electronic Entertainment Expo (E3) will remain in Los Angeles for the next three years it was announced today by the Entertainment Software Association (ESA), which owns E3. It was also confirmed that E3 2013 would take place June 11-13, 2013, at the Los Angeles Convention Center, L.A. LIVE and a plethora of venues throughout downtown Los Angeles and the City.

“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA,” said Michael D. Gallagher, CEO of the ESA, which represents U.S. video game industry. “Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”

In 2012, E3 brought 45,700 video game industry professionals, investor analysts, journalists and retailers from 103 countries together for a three day industry trade show that generated $40 million in revenue for Los Angeles.

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