Bring Your Toys To Life. This novel premise takes a monster step forward with the worldwide unveiling of Skylanders Giants, the follow-up to the most successful kids’ IP launch of the year. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15.
Skylanders Spyro’s Adventure uniquely combined collectible real-world toys with an epic virtual game world, creating a new platform for communal play that was embraced by parents and kids everywhere. Skylanders Spyro’s Adventure was the #1 best-selling kids’ franchise worldwide in 2011, as well as the #1 overall new IP launched in North America, according to The NPD Group, Charttrack and GfK.
According to The NPD Group, Skylanders Spyro’s Adventure went on to become a Top-10 seller in North America and generated the greatest overall single-year sales, inclusive of software and accessories, of any new children’s IP in North America, since NPD has been tracking the category.
Skylanders Giants builds upon the breakthrough fundamentals of the first game-merging the physical and virtual realms with an innovative line of cross-platform toy figures that have “brains,” which players everywhere can magically bring to life in the world of Skylands. This next installment of the franchise features a variety of new characters, new challenges, a thrilling new story-driven adventure, and advanced integration across console, handheld, mobile and online.
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